The Australian Financial Review has launched an innovative Executive Education hub on afr.com that allows Australia’s higher education institutions, corporate sector, and recruitment and training agencies to better engage with business leaders and those wanting to advance their career.
Globally renowned learning institutions including RMIT, Melbourne Business School and leading online learning services provider Open LMS are among the first organisations to feature on the bespoke learning platform, housed within the Work & Careers section of afr.com.
Recent research has found 69% of workers are looking to learn new skills or re-train, while 43% of companies have increased their upskilling opportunities since the pandemic began.
With the hub bringing together the authoritative education and careers editorial content of the Financial Review with sponsored stories, opinions, and information from education partners, the platform allows for a unique opportunity for the executive education sector to engage with the masthead’s 2.7 monthly audience.
Readers will be able to ‘follow’ the Executive Education platform to allow for a personalised news feed within afr.com.
“The Financial Review is the established ‘daily habit of successful people’,” said editor-in-chief Michael Stutchbury. “Building on our Work & Careers franchise, we are partnering with key education providers to similarly become the daily habit of successful careers through this new Executive Education hub.
“With the job market heating up and the training and education sectors under pressure to recruit new students domestically, now is a critical time for businesses to upgrade the education of their teams. More than ever, companies will compete through the skills of their workforces.”
The Executive Education hub follows fellow Nine mastheads The Sydney Morning Herald and The Age launching their own hubs comparing independent schools in New South Wales and Victoria. The hubs allow parents to research Independent schools across both states using a search function filtered by gender, geography, religious denomination and boarding.