The Australian Children’s Music Foundation (ACMF) has announced its pro bono partnership with This Is Flow, a collaboration made possible through Unltd., with the first step of the relationship to launch the 2024 National Songwriting Competition.
The competition remains the largest of its kind in the nation, providing a creative platform for young Australians to express their imagination and cultivate their songwriting skills.
oOh!media, Future Generation Australia, APRA AMCOS, Song Makers, the Australian Institute of Music, and AUSTRALIS Music Group are among the sponsors for the 2024 edition.
Media owners who have also provided pro bono media support include oOh!, VMO, JCDecaux, Westfield, Bishopp, Torch Media, ARE Media, Mamamia, Quantcast, MiQ, ATN, ARN.
Commenting on the partnership Frances Georgeson, general manager of ACMF, said: “We were thrilled that That Is Flow chose the Australian Children’s Music Foundation (ACMF) as their charity partner.
“The media campaign they delivered to support the ACMF’s National Songwriting Competition is extraordinary, and we are grateful for all their passion, determination and support. We cannot wait to see this campaign unfold and to work with the team into the future to support some of the most disadvantaged children through the power of music.”
Jimmy Hyett, founder and CEO of This Is Flow, added, “We are honoured to join forces with ACMF and support such a meaningful initiative. Music has the power to transform lives, and we are committed to making a positive impact through this collaboration.”
Jade Harley, director of partnerships at Unltd also said, “This Is Flow is the perfect partner for the ACMF. They are passionate, creative and forward thinking and we are very grateful for their significant efforts in launching this campaign. “
Credits:
Media Strategy: Sophie Stone and Justine Nikolopoulos
Media Planners: Breagha Everett and Katie Jackson
Artwork: Guts Creative and Dan Marshall