Australian and global audience surge for BBC.com and news app

Australian and global audience surge for BBC.com and news app

Growth on BBC.com in Australia and globally has increasingly been driven by mobile unique browsers with a 44% increase year-on year from the first quarter of 2015. Comparatively global unique browsers is up 1.4% on desktop. News in particular is driving growth with traffic up 17% YOY in Australia and up 24% globally.

In line with the trend for consumers to move towards mobile, app usage also continues to grow steadily with traffic to the BBC news app up 24% in Australia and 32% globally. The BBC sport app is growing even faster showing an increase of 74% in Australian traffic and 69% globally.

Read what the editorial and digital director of BBC Global News, Richard Porter, has to say about the challenges the organisation faces dealing with this growth in the new Mediaweek magazine out today.

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