Australia Post will trial its in-store screen retail media network, evolving its extensive physical footprint into a platform for connecting brands with consumers.
In partnership with reo, powered by oOh!media, 60 Australia Post stores across Victoria will have an in-store screen network that will engage with customers whether they’re sending or collecting a parcel, or using other services.
The screens will provide advertisers with unique opportunities to deliver targeted and contextual messaging, reo’s comprehensive retail media solution, including hardware, software, and services, will enable the national postal service to launch its in-store network quickly and efficiently.
Australia Post will leverage reo’s experienced sales team to assist with the media sales, allowing the national postal service to focus on core business functions.
Aimee Dixon, general manager enterprise brand and retail marketing at Australia Post, said: “Australia Post’s network of retail outlets offer’s brands an innovative way to engage with consumers. By leveraging our physical footprint, we are excited to expand the value we deliver to businesses across Australia, starting with a rollout in 60 locations in Victoria. Our collaboration with reo is a key part of this strategy, allowing us to connect brands with customers through dynamic in-store media solutions.”
Neil Ackland, chief retail media officer at oOh!, added: “We’re thrilled to be working with Australia Post to deliver a cutting-edge in-store screen network solution that combines best-in-class media products with unmatched scalability. reo’s advanced infrastructure and extensive media expertise ensures Australia Post can unlock new revenue streams while maintaining focus on serving their customers. Together, we’re setting a new benchmark for contextual, targeted advertising across Australia.”
The agreement with Australia Post represents the latest collaboration with reo and leading Australian retailers reflecting oOh!’s continued mission to play a leading role in the fast-growing retail media sector.
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Top image: Neil Ackland, Aimee Dixon, Barry McGhee
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