Olympian Tina Rahimi was one of Australia’s fastest growing TikTokers in July as the Iranian-Australian boxer drew millions of views for her behind-the-scenes videos of the Paris Olympics, according to new data from Fabulate.
Another prominent Australian Olympian who saw significant lifts in their online profile was 17-year-old Queensland gymnast Ruby Pass.
Each month, Fabulate uses data from its Fabulate Discovery Platform to help marketers and agencies uncover the biggest up-and-coming Australian creators on TikTok, Instagram, and YouTube.
@tinarahimii_ IM OBSESSED ?? #olympics #paris2024 #olympicvillage ♬ original sound – Tina Rahimi
Lucy Ronald, Fabulate’s head of strategy and talent, said it was no surprise that audiences loved Rahimi’s snapshot of the Olympic experience.
“For the first time in Olympic history, we’ve got full access to real-time behind-the-scenes of athletes’ experiences at the Olympics thanks to platforms like TikTok,” she said.
“Tina Rahimi is the perfect example of our love for this, gaining millions of views through her TikTok account with a raw and authentic account of what it is like to be at the Village during this Olympic Games.
“Both Tina and gymnast Ruby Pass were among the fastest growing creator accounts with Australians wanting to follow their journeys on social platforms. Rahimi’s video following her defeat to Poland’s Julia Szeremeta has been watched by over 1.2m people, most of whom would’ve found it equally as heartbreaking as I did.
“The views and followings of our Olympians show just how much Aussies are invested and how they want to understand both the highs and lows of the Olympic experience.”
Fabulate’s List of the Fastest Growing Australian Creators – July
Commenting on the July figures, Ronald noted how some of the fastest-growing creators were soaring on multiple social platforms.
“We’ve been analysing and publishing this creator data for a few months now and each month it’s really interesting to see the diversity of creators popping off across various platforms,” added Ronald.
“For example in July, Cult Shφtta managed to see their follower counts on multiple platforms soar. In the case of Cult Shφtta, like many musicians, they are really driving a YouTube Shorts strategy whilst also building a TikTok following of more than half a million followers.”