Smh.com.au returned to second place with a unique audience of 5.2 million
There was some movement in the news category as News.com.au jumped back to the top of the Nielsen digital rankings with a unique audience of 6.1 million in August 2016, despite a slight decline of 2.3% compared to the previous month. Smh.com.au returned to second place with a unique audience of 5.2 million (-0.2%) and ABC News returned to third place – normalising off the back of a record-breaking previous month due to the election – with a unique audience of 4.7 million (-27.3%).
Nine.com.au and Daily Mail Australia remained in 4th and 5th positions. Yahoo7 news, BBC and Herald Sun moved higher to 6th, 7th and 8th positions and The Guardian and The Age both fell in the rankings to 9th and 10th place respectively.