Audience360 has appointed Jenny Parkes (pictured) as its new managing director, joining Davor Vilusic at the helm.
Audience360 is regarded as an industry leader in transparent audiences and has a number of exclusive data partnerships with key industry leaders including carsales.com.au (automotive), Webjet.com.au (travel), AFL.com.au (sport), Future Publishing (tech) and others, providing advertisers with unique access to reach first-party branded audiences across programmatic and social channels.
Parkes’ leadership experience spans start-ups and established organisations across mobile adtech, publishing, TV and radio.
Parkes said she is looking forward to working with “the incredible team at Audience360,” and was attracted to the role because of the positioning Audience360 has in the market, and their unique product offering.
“I’ve always regarded Audience360 as a leader in first-party intent data, and the opportunity to work with some of Australia’s most trusted brands is just so appealing,” said Parkes.
“I am looking forward to growing the Audience360 business, helping brands to connect with their customers via Audience360’s premium audiences and customer segments, and working with our partners to monetise their data and introducing new verticals and partners to our network.”
Davor Vilusic, joint managing director of Audience360 said: “We are delighted to welcome Jenny to our Audience360 team to help drive our further commercial success.
“Jenny brings a wealth of senior industry experience, which is such a great asset for Audience360 and our clients,” said Vilusic.
“Our strategy positions us well for continued growth, and I’m excited to be working with Jenny and our team to achieve our objectives.”
Parkes’ most recent roles have all been in the media as head of sales at Snakk Media, group business manager at Nine Entertainment Co, director of sales operations at News Corp Australia and group sales director at Nova Entertainment.