Audible has launched its new global campaign through London-based independent creative advertising and digital agency Fold7.
The new campaign is a continuation of the online audiobook and podcast service’s first global brand campaign, ‘There’s more to imagine when you listen,’ which was launched in June 2024.
This extended iteration is focused on driving brand love and listening for Audible’s extensive wellness slate. The campaign aims to connect with audiences through the same creative and linguistic devices, driving discovery and exploration of their wellness category.
It continues to explore the transformative power of audio storytelling and the ways it can spark imagination.
The new campaign emphasises how listening to Audible immerses us all in extraordinary worlds, changing moods, perceptions, and views – while engaging in routine daily activities.
The new film, Zen Commute, brings two worlds together with a film that immerses audiences in the eternal while linking to the every day with a reality check and a touch of humour.
See also: Audible launches first global brand marketing campaign
FILM CREDITS – ‘Zen Commute’
Creative Agency – Fold7
Executive Creative Director Dave Billing
Writer/Creative Director – Lucy Aston
Creative – Dan Burkitt
Creative – Philippa Baines
Senior Producer – Emily Hendrey
Business Director – James May
Senior Account Director – Toby Moore
Account Manager – Issy Webster
Chief Strategy Officer – Yelena Gaufman
Senior Designer – Ben Gibbons
Design Director – Alex Gill
Head of Creative Services – Maggie Roberts
Production Company
Partizan Director – Antoine Bardou-Jacquet
MD & Exec Producer – Jenny Beckett
Head Of Production – Ella More O’Ferrall
Producer – David Stewart
Production Manager – Charlie Scannell
DOP – Christophe Beaucarne
Production Designer – Alexandre Vivet
Art Director (Thailand) – Thor Taweepasas
Service Production Company TA PROD
Service Co Exec Producer – Christophe Guyot
Service Co Producer – Air Charoenrat
Editor – Manuel Coutant
Post Production Electric Theatre Collective
Head of CG, VFX Supervisor – Ed Shires
Head of 2D, VFX Supervisor – Iain Murray
Colourist – Luke Morrison
Exec Producer – Antonia Vlasto
Senior Producer – Luke Rzewnicki
Sound Studio – 750mph
Engineer – Sam Ashwell
Music – Twenty Below Music
KV Creds – ‘Blossom Train’ & ‘Toy Town’
Executive Creative Director – Dave Billing
Creative Director – Lucy Aston
Creative Director – Jess Ardizzone
Senior Creative – David O’Brien
Senior Creative – Chris Bennett
Senior Account Director – Toby Moore
Senior Account Manager – Meg Hugill
Design Director – Alex Gill
Motion Designer – Steve Hill
Creative Artworker – Shnar Songprasert
Lead Motion Designer – Ben Gibbons
Senior Integrated Producer – Emily Henderson
Project Director – Katie Bayley
Senior Project Manager – Laine Barber
Production Company Electric Theatre Collective
Director – Stefano Ottaviano
Executive Producer – Laura Ayesha Northover
Live Action Producer – Nailah Blissett
Executive Post Producer – Madga Krimitsou
Post Producer – Saskia Delius
Lead Motion Graphics Designer – Simone Giorgetta
Junior Motion Graphics Designer – Uti David
DOP – Peter Bishop
VFX Supervisor – Denis Reva
Service Production Company – Grandma Production Services
CG Leads – Edward Shires
2D Artist Lead – Ben Turner
2D Artist – Amy Smith & Rafaila Raykova Vormitagg
CG team – Matilde Vinther & Vaclav Cizkovsky
Colourist – Andi Haw Shuan Chu
KV Music
Echoic – Music/Sound Design Partner
Director – David Johnston
Creative Director – Tom Gilbert
Producer – Sion Williams
Radio credits
Producer Izy Brand