Audible has launched its first global brand marketing campaign, There’s more to imagine when you listen, set to roll out across multiple markets over the next few months.
The campaign will have a consistent voice across all markets and audience touchpoints, bringing to life how listening to the audio storytelling service creates immersive experiences.
Susan Jurevics, Audible’s chief brand and international officer, said: “Through breathtaking visuals, powerful audio mechanisms and an interactive digital and social approach, we were able to create a singular brand position that exemplifies the transportive and captivating qualities of listening to Audible.
“As a company with millions of worldwide listeners with different habits, rhythms and interests, it was crucially important to identify a precise voice and marketing approach to appeal to our expansive listening audience.
“Audio storytelling continues to scale—and audiences increasingly engage with Audible in ways that fit into and enrich their day-to-day. What’s clear through consumer insights and in conversations with our listeners is that listening to Audible gives people a way to imagine more and brings flavour, texture and colour to the everyday rhythm of their lives.”
Locally, Ben Rolleston, country manager of Audible Australia, said that “Audible has a rich history of bold and impactful brand campaigns, that have grown awareness of the category and listening experience over time.”
“With this new campaign, we are inviting listeners to unlock their imagination in everyday moments, made possible by Audible’s unparalleled access to entertainment, escapism, education and culture,” he added.
The campaign was created across three continents, with shoots in Brazil, Thailand, and the UK, and commercial A/V spots were directed by multi-award-winning director Antoine Bardou-Jacquet.
The campaign will run in Australia, Brazil, Canada, France, Germany, Italy, India, Spain, UK and US.
Credits:
Fold7 – Creative Agency
ICP—Transcreation Services
Partizan—A/V Production
Lightfarm Studios—Key Visuals and Social Media Production
Viral Nation – Influencers & Social Shoot Creative
WPP – Social Media Management
Wavemaker (Group M)—Media Buying
See also: Wavemaker named as agency of record for Audible media