ARN has launched new KIIS 1065 The Kyle & Jackie O Show TVCs to showcase what it calls the energy and vitality of Sydney’s #1FM breakfast show.
There is also a new ad campaign this week for ARN’s Mix 102.3.
Both the KIIS network stations are the #1 FM stations in their respective markets.
The KIIS 1065 TVC release follows the January launch of KIIS 1065’s 2019 marketing campaign across outdoor, digital and social featuring Kyle and Jackie O and new campaign position: HEAR IT, LOVE IT, KIIS IT.
ARN said since it launched in January 2014, as the new home of Sydney’s #1FM breakfast The Kyle & Jackie O Show, the KIIS 1065 brand “has continued to evolve embodying the best of Sydney’s vibrant and energetic culture”.
This week ARN has also launched a new Mix102.3 campaign, featuring Adelaide’s #1FM breakfast show Jodie & Soda, branding the program as “Adelaide’s Fun Breakfast Show”.
As to marketing plans for other KIIS network stations in Melbourne, Brisbane and Perth, ARN chief marketing officer Anthony Xydis told Mediaweek:
“Investment in marketing for our portfolio of station brands across the KIIS and Pure Gold networks continues to be a priority for ARN.
“Campaigns will run at different times and while we started the year with the launch of the new KIIS 1065 campaign in Sydney, campaigns will roll out for the broader portfolio in the coming weeks as part of our tailored, multi-channel marketing strategies for each of these competitive markets.”
Watch the Kyle and Jackie O ad here: