ARN has launched a new TV campaign in Sydney, celebrating WSFM’s transformation into GOLD101.7 and solidifying its place within the unified GOLD network.
Fronted by Jonesy & Amanda, the spot embraces their signature banter while delivering the tagline: “New Look, New Sound, New Faces” – reassuring fans that while the station has a fresh identity, the voices they love aren’t going anywhere.
Lauren Joyce, ARN’s Chief Audience and content officer said the campaign reflects the evolution of the station while staying true to its heritage.
“Sydney listeners have loved WSFM for decades, and GOLD101.7 builds on that legacy with a fresh, dynamic energy while keeping the music and personalities they know and trust. This campaign brings the GOLD brand to life, uniting Sydney and Melbourne under a shared passion for great songs and real connection.”
The rebrand from WSFM to GOLD101.7, announced by ARN in late 2024, aims to attract a younger 25-54 audience while keeping its loyal listeners engaged. The commercial is part of a wider marketing strategy designed to cement GOLD101.7’s presence in Sydney, ensuring a smooth transition for existing fans while bringing in fresh ears.
Jonesy & Amanda can be heard on GOLD101.7.
Meanwhile, in Melbourne, GOLD104.3 has launched its own campaign, reinforcing its brand as the home of timeless hits, where great songs never grow old – no matter the era. Using the LESS / MORE creative framework, the campaign delivers bold, playful messaging and eye-catching visuals that tap into cultural and musical references.
As part of GOLD104.3’s latest campaign, Christian O’Connell turned to his audience for creative slogan ideas – and the response was huge. The best submissions are now lighting up digital billboards across Melbourne, making listeners a key part of the station’s marketing.
With clever taglines like “Less Stress, More INXS” and “Less Traffic Jam, More Pearl Jam,” the campaign reinforces GOLD104.3’s signature promise: JUST GREAT SONGS, giving fans even more reason to tune in all day long.
Jonesy & Amanda can be heard on GOLD101.7 and Christian O’Connell on GOLD104.3, both from 6 – 9am or via the free iHeart app.