ARN has promoted Bec Ellem to group business director for the network’s Melbourne independent agency team.
With over 20 years of experience in the radio industry, Ellem started her career at River 949 in Ipswich before moving to Melbourne in 2007.
After a tenure at Nova, where she served as an account director and later as group sales manager, Ellem joined ARN in 2019. Since then, she has been an account director, working in both the Direct and Independent Agency sectors.
In her new position, Ellem will oversee the strategic direction and daily operations of the Melbourne Independent Agency team.
Commenting on her appointment, Brett Sandler, ARN sales director – direct & independent agencies, said: “We’re thrilled to announce Bec’s promotion as Group Business Director for the Melbourne Independent Agency Team.
“Her experience in the Melbourne market spans 20 years and her strong relationship focus puts us in a great position to drive growth across our Indie Agency Team.”
Ellem added: “This opportunity represents a significant milestone in my career, I am eager to embrace the role with enthusiasm, proactivity and dedication.”
The appointment of Ellem comes as Airtasker revealed it had raised $5 million in media capital from ARN.
Building on Airtasker’s recently announced agreement with oOh!media, the ARN partnership expands Airtasker’s Australian media capital reserves over two years to $11m from both partners.
Airtasker will access ARN’s Australian network of 58 radio stations including KIIS FM, Pure Gold and CADA – which feature Kyle & Jackie O, Will & Woody and Jonesy & Amanda – as well as digital entertainment platform iHeartRadio.
The terms of the partnership provide Airtasker with $5m in ARN audio media inventory in exchange for a 2-year $5m convertible note with a 5.8% coupon rate (Note).
At maturity, Airtasker has the option to convert the outstanding Note and coupon into ordinary shares at a 10% discount to Airtasker’s 30-trading day volume-weighted average share price or repay the outstanding Note and coupon in cash.
See also: Airtasker raises $5m in media capital from ARN to boost growth