ARN has introduced ARN Data Match, a new capability designed to help clients enhance their marketing strategies through first-party data matching. The solution enables brands to integrate their customer data with ARN’s audience insights to improve targeting and campaign effectiveness.
With first-party data becoming increasingly valuable for advertisers, ARN Data Match allows seamless activation across ARN’s network, aiming to refine audience engagement and drive better campaign outcomes.
Developed in partnership with InfoSum, Azira, and ARN, the platform facilitates large-scale data matching, offering advertisers a more precise and data-driven approach to their marketing efforts.
ARN’s director of commercial strategy and growth, Venessa Hunt, says the launch of the ARN Data Match represents a pivotal moment in the evolution of data-driven advertising within the Australian audio market.
“Marketers today demand solutions that allow them to harness the power of their own data in meaningful ways. The ARN Data Match combines our deep understanding of audience behaviour with our clients’ first-party data to create a unique and powerful opportunity for highly effective marketing campaigns,” she said.
ARN’s Director of Commercial Strategy and Growth, Venessa Hunt.
Key features include:
• Integrate Their Own Data – Securely match first-party data with ARN’s audience ecosystem to identify shared audience segments.
• Improve Targeting Precision – Develop tailored campaigns that focus on specific customer profiles, optimising marketing spend for better returns.
• Enhance Campaign Performance – Utilise ARN’s expertise in audio, digital, and cross-platform strategies to create more effective and engaging campaigns.
ARN’s national podcast and digital sales director, Denis Donati, added: “The ARN Data Match helps clients make their audio smarter by securely matching their first-party data with our audience. This means they can reach existing customers more effectively, find new ones, and deliver highly targeted campaigns across ARN’s powerful digital audio platforms. It’s precision marketing at scale ensuring that marketing messages reach the right people, at the right time, in the right way.”
Meanwhile, SVP, APAC at InfoSum, Richard Knott, said: “As the advertising landscape continues to evolve, first-party data has become the cornerstone of effective audience engagement. By leveraging InfoSum’s data clean solution and tapping into ARN’s rich audio data, brands are empowered to harness the full potential of privacy-safe, data-driven advertising.
“By enabling seamless, secure collaboration without sharing raw data, we’re unlocking new opportunities for advertisers to deliver highly relevant, personalised experiences – while maintaining consumer trust in an increasingly privacy-conscious world.”