UMA’s ARIA Week panel: Matching music to content

Exploring the creative process behind music selection and placements

Universal Music Australia, in conjunction with ARIA Week 2017, hosted MUSIC + VISION yesterday, a panel discussion on commercial music licensing for TV, film and advertising and yesterday explored the creative process behind music selection and placements.

MORE: ARIA CEO Dan Rosen talks 2017 Awards, music biz politics and revenue

Speakers included the CEO for Level Two Music Karl Richter whose team works across film, TV and advertising and has offices in Melbourne, Sydney, LA and Auckland.

Richter was joined by John Watson, general manager at Eleven Music, who has held many roles in the Australian music industry and now owns and manages Eleven: A Music Company. The management roster includes Birds Of Tokyo, Missy Higgins, Dustin Tebbutt, Jimmy Barnes and Gotye.

MORE: 2017 ARIA Awards nominees

Also on the panel was Graham Donald, creative director at Seven Network. Donald has been a key player in helping to break artists in this market through music inclusion in promo trailers for Seven programs and continues to support both local and international music across the network.

Further contributing was Emily Crews, synchronisation and licensing director from Universal Music, who has been with the company for close to 10 years in various licensing roles, working continually with the broader sync industry from the music makers through to the productions using their music.

Crews said: “It was a pleasure to be able to host and facilitate an open conversation around the roles and responsibilities of those who work with musicians, brands and productions and how music can play such a pivotal role. With a broad audience and equally diverse panel to discuss and examine the decision-making process on both sides, it was an entertaining and informative morning.”

Following the panel discussion, Odette performed her latest single “Collide”, which was added to triple j off the back of her debut album “Watch Me Read You”. Odette is signed to EMI Music and Universal Music Publishing Australia.

Photo [L-R]: Philip Mortlock, John Watson, Graham Donald, Emily Crews and Karl Richter

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