ARIA has revealed the nominees for the Best Use of an Australian Recording in an Advertisement, inspired by the Our Soundtrack Our Ads campaign.
Winners will be announced at the 2024 ARIA Awards, which will be held on Wednesday, 20 November, at the Hordern Pavilion on Gadigal Land.
This year’s nominees are Bolster Group and Publicis Groupe Australia for Cancer Council: End The Trend, Fox Sports Australia’s NRL and AFL: Warriors and Storytellers, Howatson+Company for Qantas Olympics: Already Proud, 72andSunny’s Keep Moving campaign for realestate.com.au, and Go Full Speedo by Collider/Mirimar for Speedo International.
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Nominees for the award were determined by an academy of advertising and music sync experts to ensure a rigorous judging process.
Annabelle Herd, ARIA CEO, said: “We’re thrilled to see such a great range of agencies and their clients participate in our second year of this award.
“Advertising can not only play a huge role in the careers of Australian artists, using Australian music allows brands to connect with their markets more authentically with home-grown sounds. Congratulations to all the nominees, and thank you for your support of Aussie music.”
The Best Use of an Australian Recording in an Advertisement category was launched in 2022, as part of Our Soundtrack Our Ads: a joint initiative between Our Soundtrack Our Stories and M&C Saatchi Sport & Entertainment.
It is an extension of the existing Our Soundtrack Our Stories, launched in 2021 to promote the use of Australian music across the local business and media landscape.
Last year’s winners were Innocean Australia and Australian Marine Conservation Society, for their Voice of the Sea campaign featuring music by John Williamson in the over two minute category; while 72andSunny with Campfire X took under two minutes, for Google Helping You Help Others with music from Baker Boy.
See also:
ARIA Awards mark one month until entries open for Adland category
More than a soundtrack: The inaugural Adland ARIAs and how music elevates ads