The ARIA Awards has extended the entry period for submissions for its new category, Best Use of Australian Music in an Advertisement.
As a result of the positive response for this new category, entries will be accepted until Friday, 11th August (a late fee will apply for entries received after 5 pm today).
The new ARIA award category recognises and celebrates the best use of Australian music in the creative and advertising industry, debuting at the 2023 ARIA Awards.
Those looking to make an entry into the category must take the Our Soundtrack Our Ads pledge, following which they will be sent an invoice and details to access the entry portal.
The Our Soundtrack Our Ads pledge is an extension of the existing Our Soundtrack Our Stories, which is a new initiative calling upon the Australian creative and advertising industry to pledge their support of homegrown music by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets into homegrown artists.
Other additional eligibility criteria the entry must fulfil are paying the relevant fees and publishing the ad in Australia within the current eligibility period.
The ad must be entered and created by an Australian agency with valid licenses for sound recordings and related musical works, and use a sound recording with an Australian citizen, permanent resident or other eligible artist as identified in the full criteria, controlled, or distributed by an ARIA member.
The Our Soundtrack Our Ads pledge calls upon the Australian creative and advertising industry to pledge their support of homegrown music.
This is done by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets into homegrown artists and, in doing so, gain eligibility for the award.