Are Media has appointed Megan Osborne as editor of Better Homes and Gardens, effective 14 August.
Osborne brings experience in brand, content and marketing strategy to the lifestyle title. Most recently, Osborne worked as digital team director, as well as lead on content strategy and creative direction with The Mint Partners communications agency. In her previous role, she worked with brands such as Archie Rose, Volvo, ArchiPro, Pernod Ricard, and Marriott International.
She has also previously worked with Hardie Grant Publishing and Woolworths as content director across numerous channels.
Lisa Hudson, Are Media general manager – homes, said: “I’m very excited to welcome Megan to the Are Media team and can’t wait for her to start. She is very talented and experienced omnichannel content strategist and team leader, with a proven track record in thinking outside the box. Megan has a real passion for the Better Homes and Gardens brand and comes with exciting ideas to reach new audiences, build community and diversify revenue.”
Reporting to Hudson, Osborne will be responsible for all Better Homes and Gardens channels, which have a monthly reach of more than 2.2 million people.
Osborne said: “I’ve been amazed at just how effectively this brand has burrowed its way into the hearts of so many Australians.”
“It has the category ability to resonate across generations. This is something I particularly look forward to embracing alongside the talented team.”
Hudson added: “Megan has a real passion for the Better Homes and Gardens brand and comes with exciting ideas to reach new audiences, build community and diversify revenue.”
Hudson has been the general manager – homes since October 2023.
In May, Are Media announced two new digital marketplaces, delivering more than 14,000 products via The Australian Women’s Weekly and Home Beautiful brands.
The Australian Women’s Weekly marketplace has a focus on fashion, accessories, jewellery, shoes, homewares and gifts. The Home Beautiful marketplace focuses on home décor, kitchen, bed and bath, dining, and prints and art.
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Top image: Megan Osborne