Are Media has appointed Jocelin Abbey to the newly created role of general manager, homes and lifestyle. Effective from 7 April, Abbey will take charge of some of the country’s most influential lifestyle and home media brands, including Better Homes and Gardens, The Australian Women’s Weekly, Home Beautiful, Belle, Australian House & Garden, Country Style, and Homes to Love.
Driving growth across premium content brands
Reporting to Are Media’s director of content, Sally Eagle, Abbey will focus on accelerating audience engagement and commercial opportunities across the company’s homes and lifestyle portfolio. The appointment underscores Are Media’s commitment to evolving its omnichannel strategy, delivering premium editorial, digital, and social experiences that resonate with Australian audiences.
Of Abbey’s appointment, Eagle said: “Jocelin’s deep expertise in media transformation, content, and audience engagement makes her the ideal leader to drive the continued growth of our Homes and Lifestyle brands. She has a proven track record in building high-performing teams and delivering sustainable growth through omnichannel strategies. We’re delighted to welcome her to Are Media.”
A proven leader in media and growth strategy
With 20 years of experience spanning media, entertainment, and technology, Abbey brings a track record of successfully blending content, creativity, and commerce. Her previous leadership roles include head of audience development at Mamamia, director of growth at Guardian Australia, and head of marketing at the ABC. She has also held key positions at Yahoo and Nova Entertainment, where she played a pivotal role in driving audience expansion and revenue growth.
Abbey said that she was “thrilled to be joining Are Media at such an exciting time for the Homes and Lifestyle verticals”.
She added: “These iconic brands have a deep cultural impact, with so many unique opportunities to connect with their communities. I can’t wait to work alongside the talented and creative teams at Are Media to bring the 2025 omnichannel plans to life.”
Pictured: Jocelin Abbey