Independent full-service agency Apparent is kicking off 2025 with a strong growth signal, adding Tip Top Australia, Vanuatu Tourism Office, World Surf League, and Rhythm Japan to its creative, social, UX, and design roster.
The new appointments underscore the Sydney-based agency’s evolving reputation for delivering tailored, full-spectrum marketing solutions, with a growing portfolio of global and local brands across diverse categories.
Surf, snow, sandwiches and the South Pacific
Each new client brings a unique brief.
George Weston Foods tapped Apparent to elevate Tip Top Australia’s always-on social strategy and creative content, while Vanuatu Tourism Office enlisted the agency to help lure Australian travellers with standout creative campaigns.
World Surf League turned to Apparent for a refresh of its brand communications, and mountain lifestyle brand Rhythm Japan has partnered with the agency to overhaul its website and digital UX.
Brett Grebert, marketing and innovation director at Tip Top, George Weston Foods, said: “We’re excited to partner with the Apparent team to elevate our always-on social. Their ability to understand our audience, create fit-for-format content that aligns with the Tip Top brand, and develop a new social strategy impressed us throughout their response.”
While Sarah Anderson, Australia managing director at Vanuatu Tourism Office, added: “We were looking for an agency with creative ideas that would allow us to punch above our weight and Apparent’s was a clear winner, delivering strategically sound creative ideas that stood out.
“We are excited to launch two campaigns over the next five months with Apparent, including our Wake Up Call campaign launching mid-year, which aims to give Aussies a few laughs while they discover some of the mind-blowing things they can do in Vanuatu.”
The Apparent team.
Diverse briefs, connected thinking
The new partnerships come off the back of a major win for Apparent in late 2023, when the agency was appointed by Volkswagen Group Australia to manage the CX and digital for Audi, Volkswagen, Cupra and Skoda.
Apparent managing director Suzy Smiley said the latest client additions reinforce the agency’s positioning as a full-service partner with creative and CX depth.
“We’re incredibly proud to welcome our new partners who not only represent iconic brands but are also choosing us for a wide array of services, ranging from branding and design to full-service creative and media campaigns, as well as more advanced digital, customer experience (CX). We are growing as an agency with a team that now tops more than 175,” she said.
Meanwhile, the global appeal of the World Surf League will be enhanced through a brand communications redesign spearheaded by Apparent. Meanwhile, Rhythm Japan, a brand synonymous with mountain experiences, has enlisted Apparent’s expertise in UX and website design to elevate its digital footprint and user engagement.
With a client portfolio that also includes Google, the Sydney Symphony Orchestra, and IBM, Apparent continues to solidify its position as a leading independent agency, offering a comprehensive suite of services designed to deliver tangible results for its diverse client base.