• APN Outdoor on board with Sydney’s Mardi Gras: encourages clients to do the same
APN Outdoor has launched a promotion encouraging the Sydney media market to, quite literally, get on board with the Mardi Gras this Saturday night in Sydney. Using their recently announced Australian Olympic Team Partnership for thematic inspiration, the outdoor company is looking for guests on their rainbow bus to celebrate the iconic Sydney event.
APN Outdoor’s #RoadtoRio maxibus will be completely wrapped in rainbow attire as it hosts guests of the outdoor leaders, including media clients and agency representatives. Those lucky enough to make the bus are encouraged to dress in their best sporting white, with feathers and glitter optional for the chance to jump aboard the Australian Olympic Committee’s float, an honour that will be awarded to the four best dressed.
The promotion came to fruition through a collaboration with the AOC and is indicative of APN Outdoor’s eagerness to embrace Rio’s Carnivàl spirit here in Sydney.
Janine Wood, general manager-marketing, APN Outdoor, commented: “We are proud and excited to support an event which strengthens our relationship with the Australian Olympic Committee and promotes the iconic Sydney celebration of Mardi Gras. As well as this we are always keen to get amongst the spirit of Mardi Gras and what better way to do so than being driven around in a giant rainbow flag?”
Source: APN Outdoor