APN Outdoor has successfully retained the Christchurch Airport advertising business, extending its partnership with New Zealand’s second busiest airport to 2026.
The outdoor company will invest in new opportunities for advertisers at Christchurch Airport, including new external and internal digital solutions.
APN Outdoor chief executive officer and managing director James Warburton said: “APN Outdoor has the knowledge required for bringing brands, activations and consumer engagement to life in airport environments and delivering strong results for our clients.
“Retaining the Christchurch Airport contract adds to what is already a successful year for APN Outdoor.”
APN Outdoor country head for New Zealand, Mike Watkins, said: “We have a successful history with Christchurch Airport and we are delighted to have retained this contract.
“We look forward to working closely with Christchurch International Airport Limited to further develop its already fantastic assets. The new developments will refresh the existing assets, deliver innovative and emerging technologies, and maintain a clutter-free environment for advertisers.
“The combination of Christchurch Airport and Auckland Airport, which APN Outdoor also represents, means advertisers can capture highly sought-after airport audiences.”
APN Outdoor will hire a South Island representative to service Christchurch Airport and local clients.
More than 6.5 million passengers travelled through Christchurch Airport in 2017. In the six months to 31 December last year, passenger movements increased 5.2% to 3.41 million. Almost 90% of all international travellers to the South Island enter via Christchurch Airport.
The 2017-18 summer was a strong period for the airport, particularly in terms of international passengers. As a result, for the third consecutive year, Christchurch Airport is on track to set a new annual passenger record of around seven million passengers.