APN Outdoor has announced a partnership of Olympic proportions, joining forces with the Australian Olympic Committee (AOC) as an official Team Partner, effective immediately.
In the official partnership launch this morning at the AOC Head Office in Sydney, APN Outdoor revealed a taste of many exciting activations, campaigns and stunts that will further bring the Australian Olympic spirit to the streets, bringing the Australian public closer to team than ever before.
The partnership marks the first time the Australian Olympic Team has joined forces with an Outdoor media provider and is indicative of the growth and anticipated trajectory of the medium.
The two organisations have engaged in a long-term partnership that will carry through until the Tokyo Olympics in 2020, covering both Summer and Winter Games in this time. With plans to utilise the whole suite of APN Outdoor’s formats, the focus will be predominantly on the Elite inventory, covering digital billboards, XtrackTV and other areas of innovation within key outdoor environments.
Richard Herring, APN Outdoor’s chief executive, commented on the partnership: “As an ASX listed company, we are so proud and humbled to be welcomed into the Australian Olympic Partner family in this exciting Olympic year. Bringing the Olympic Spirit to the streets through our superior quality inventory not only aligns with our spirited company values, but also with the globally accessible and appealing nature of The Olympic Team.
This partnership will provide exciting opportunities for our clients and our staff alike, and we are keenly anticipating the launch and implementation over the coming months.”