APN Outdoor has hired out­going Ten Network executive Neil Shoebridge

Shoebridge Media Group will operate as APN Outdoor’s in-house communications unit three days a week.

Neil Shoebridge with APN Outdoor’s GM marketing Charlotte Valente and CEO James Warburton

APN Outdoor has appointed Shoebridge Media Group, the new communications consultancy firm established by Neil Shoebridge.

Effective late May, Shoebridge Media Group will operate as APN Outdoor’s in-house communications unit three days a week, reporting to general manager marketing, Charlotte Valente.

Shoebridge has been the director of corporate and public communications at Network Ten and part of the company’s leadership team since February 2012.

He is also a former editor and managing editor of BRW magazine, a former marketing and media editor of The Australian Financial Review, a member of the Australian Marketing Institute and the author of two marketing books.

APN Outdoor general manager marketing Charlotte Valente said: “We are thrilled to have Shoebridge Media Group join APN Outdoor. Neil’s extensive experience and proven track record are what is required to drive our business strategy and ambitions.

“Neil’s credentials will ensure APN Outdoor capitalises on every opportunity to cement our thought-leadership credentials, a key pillar in our strategy.”

James Warburton, chief executive officer and managing director of APN Outdoor, added: “It will be great to be working with Neil again. A focus for our business is to have a greater voice in the media industry. Neil will bring a huge level of knowledge and respect to our communications strategy and activities.”

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