Victorian tourism operator Mt Hotham Ski Company and APN Outdoor have joined forces to bring the magic from Australia’s “powder capital” to the streets, freeways and rail networks of Melbourne.
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Mt Hotham and APN Outdoor have launched an ad campaign featuring live snowcam reports on digital billboards and the XtrackTV network around Melbourne.
The two companies have worked together to create a custom microsite that will house the live snowcams, delivering weather reports and much more from Mt Hotham around Melbourne.
APN Outdoor general manager, marketing, Charlotte Valente, said: “The collaboration between Mt Hotham Ski Company and APN Outdoor is a great example of how technology and creativity can come together to create a powerful and engaging advertising campaign.
“The custom-built microsite enables Mt Hotham Ski Company to have complete creative control, switching between a live camera feed and more traditional creative material to capture the attention of Melburnians.
“This smart, innovative campaign marries creativity, technology and the scale offered by APN Outdoor’s market-leading network of connection points to amplify Mt Hotham Ski Company’s message and inspire consumers,” she said.