Following the eastern seaboard rollout of APN Outdoor’s pioneering XtrackTV portfolio, the Adelaide network of screens has this week been switched on adding another piece to the digital rail puzzle for the outdoor leaders.
XtrackTV, APN Outdoor’s high definition, full motion and audio enabled network of screens, was born in 2014 when the network was switched on in Sydney and Melbourne. In early 2015 Brisbane was added to the network completing the eastern seaboard offering and adding further scale for advertisers looking to reach the rail audience.
XtrackTV is now live within Adelaide Central Station with four screens playing the content and advertising loop. XtrackTV utilises the latest in LED technology, featuring full motion video and audio capabilities, and is currently the only large format, cross-platform digital screen network in Australia.