Restructured for 2024, the WARC Awards build on the legacy of WARC’s previous shows to honour the best marketing campaigns from across the globe that deliver strategic brilliance and effective impact.
Judged by 120+ international jury members representing their respective regions, a total of 171 campaigns have been shortlisted from 35 markets across the five awarding regions.
Asia-Pacific leads the pack with the most shortlisted entries (64), followed by North America (46), Europe (38), Middle East and Africa (15) and Latin America (8). The Monkeys, part of Accenture Song, leads the local agencies.
Shortlisted Australian and New Zealand campaigns include:
Business-to-Business
Think anything. Make everything.
Brand: Lenovo
Agency: Merkle, Sydney
Advertiser: Lenovo
Market: Australia
Channel Pioneer
Samsung iTest – Comparing apples with androids
Brand: Samsung Galaxy
Agency: DDB Auckland, Tribal Aotearoa
Advertiser: Samsung
Market: New Zealand
Cultural Impact
How 2degrees gave New Zealanders an extra five years with their loved ones in 2022
Brand: 2degrees Mobile
Agency: TBWA/New Zealand Auckland
Advertiser: 2degrees Mobile
Market: New Zealand
Correct the internet
Brand: Team Heroine
Agency: DDB Auckland
Advertiser: Team Heroine
Market: New Zealand
Customer Experience
Rebuilding a more wonderful airline experience
Brand: Virgin Australia
Agency: Special Sydney, PHD Sydney
Advertiser: Virgin Australia
Market: Australia
Instant Impact
Making the best call in home loans – How ANZ mobilised a thousand staff, redefined value and reversed a year of share decline in one month
Brand: ANZ
Agency: TBWA/New Zealand Auckland
Advertiser: ANZ Bank
Market: New Zealand
How un-Australia delivered new records for Australian lamb
Brand: Australian Lamb
Agency: The Monkeys, part of Accenture song, Sydney, One Green Bean Sydney
Advertiser: Meat and Livestock Commission
Market: Australia
Over beer? How Australia’s ultimate challenger brand overcame its biggest challenge to date
Brand: Canadian Club
Agency: The Monkeys Sydney
Advertiser: Beam Suntory
Market: Australia
Long-term Growth
Making air conditioning a laughing matter
Brand: Mitsubishi Heavy Industries Air-Conditioners Australia
Agency: Connecting Plots Beaconsfield
Advertiser: Mitsubishi Heavy Industries
Market: Australia
Industry SuperFunds
Brand: Industry SuperFunds
Agency: Shannon Company Melbourne
Advertiser: Industry SuperFunds
Market: Australia
How little moments made big bickies for Arnott’s
Brand: Arnott’s Biscuits
Agency: Saatchi & Saatchi, Australia
Advertiser: Arnott’s Biscuits
Market: Australia
Game on!
Brand: Maybelline
Agency: Wavemaker, Hero, McCann Melbourne
Advertiser: L’Oréal
Market: Australia
Path to Purchase
Instant shoppable ads – A Moët & Chandon x News Corp Australia commerce partnership powered by Vudoo
Brand: Moët & Chandon
Agency: VUDOO, Australia
Advertiser: LVMH
Market: Australia
Strategic Thinking
How can a country exist without land?
Brand: Government of Tuvalu
Agency: The Monkeys, part of Accenture Song, Australia
Advertiser: Government of Tuvalu
Market: Global
You’re Cooked
Brand: Fire and Emergency New Zealand
Agency: Motion Sickness Auckland
Advertiser: Fire and Emergency New Zealand
Market: New Zealand
The winners of the bronze, silver, and gold WARC awards across all five regions will be revealed on 22 May.