The APAC Effie Awards Gala, held in person for the first time in three years, saw 62 winners celebrated for their work in the marketing industry.
Marketing professionals from across the Asia Pacific region – Australia, Hong Kong, India, Indonesia, Philippines, Vietnam and Thailand – came together at the Four Seasons Hotel Singapore to celebrate the best of marketing effectiveness in the region and honour the work that made the cut.
Of the 62 Effie Award winners – 11 golds, 28 silvers and 22 bronzes were awarded, including one Grand Effie.
Ogilvy received multiple accolades at the event and took home the top honour of agency network of the year with four golds, five silvers and seven bronzes.
Ogilvy Mumbai clinching agency of the year as well as the highly coveted Grand Effie for NOT JUST A CADBURY AD 2.0.
The platform brought together the star power of Shah Rukh Khan and hyper-personalisation martech to create a world-first in shared value marketing, enabling thousands of small retailers to create personalised ads with the Bollywood star as their ambassador.
The Womb Communications was crowned independent agency of the year, a first for the Indian agency.
Mondelez International walks away with marketer of the year, with their brands Cadbury, Kinh Do Mooncakes and Oreo contributing points towards the win. Cadbury also walked away with brand of the year.
Shah Rukh Khan in the Grand Effie winning NOT JUST A CADBURY AD 2.0
Topping the leader board with 20 winners is Australia, followed by India with 13 winners and Singapore with 6 winners.
Nicole McMillan, 2022 Awards Chairwoman, said: “Winning an Effie is a monumental accomplishment.
“Not only is it testament to the exceeding amount of effort and talent from the teams, it is also affirmation from their peers that they have delivered exceptional results and brought success to their brands.
“Only the most effective works get rewarded with Effies, so congratulations to the teams on their well-deserved wins!” McMillan added.
