Melbourne Park’s tram stops the gateway to Rod Laver Arena, have been reimagined by ANZ and JCDecaux in a standout activation for the Australian Open.
The takeover spans 12 tram shelters with nine striking themes. Features include ANZ’s signature blue neon lights, fully wrapped shelters, custom seat decals, and a 70-metre tennis court floor decal – the first of its kind in Australia.
Sian Chadwick, ANZ’s General Manager of Marketing, said the initiative brings the ANZ Falcon® to life in a way that connects with fans. “It combines the excitement of the Open with ANZ Falcon’s® commitment to security, leaving a memorable impression on locals and visitors.”
JCDecaux’s Victorian Sales Director, Kristian Muhllechner, praised the activation as a Melbourne-first. “It’s a perfect example of how creativity and scale can make brands stand out. ANZ has nailed the arrival experience with an unforgettable presence.”
Positioned at the only tram entry to the tournament, the campaign links Melbourne’s vibrant streets to one of its biggest events.
Running from January 13 to 28, it ensures fans are immersed in the action from the moment they arrive.