ANZ, in partnership with PHD and Adshel, has taken to the streets with a total takeover of the entire Adshel Live network. For one hour – between 8am and 9am on Tuesday June 19 – ANZ is inviting commuters to download the new ANZ app by showing six different ways the app can help them manage their money on the go. For the full hour, ANZ will be the only advertiser to be displayed across every screen.
The campaign utilises Adshel’s dynamic platform to target the “me-time” commuters have on their way to work and help them get on top of their money while they wait for their bus.
PHD’s group business director on ANZ Jordan Smith said: “This campaign aims to leverage a key time during the week where people are more receptive to financial information, helping them to get on top of their money by downloading ANZ’s new app. We expect to see great results from this campaign.”
As well as helping to sorting their finances, ANZ will also show those waiting in NSW exactly how much time they have before the next bus comes. As they browse the ANZ app, information will be sent in real time from Transport NSW, feeding bus arrival times directly into the advertising headline on the digital screen.