Andrew Cook to leave SBS, Adam Sadler taking over as director of SBS Media

Sadler is currently SBS Media’s national TV and digital sales manager

SBS has announced Adam Sadler will become the new director of SBS Media from Friday March 16.

Currently SBS Media’s national TV and digital sales manager, Sadler has been an integral member of the team and wider organisation for more than eight years.

SBS managing director Michael Ebeid said: “I’m delighted to welcome Adam to the SBS executive team. Adam’s oversight of SBS’s national multiplatform offering and in-depth knowledge of the media market, combined with strong client relationships, means that he is perfectly placed to step into this position.”

Sadler will succeed Andrew Cook, who joined SBS as director of SBS Media in March 2012 and will depart the organisation on Friday March 16.

Sadler said: “SBS Media is a high-performing media sales team, with a clear strategy and passion for SBS’s point of difference. I look forward to building on the great success that Andrew has achieved and lead the team into the next stage of its journey.”

Ebeid added: “Over the last six years, Andrew Cook has completely transformed SBS Media, impacting all areas of the division and contributed enormously to the wider SBS. I’d like to thank him for his significant achievements and wish him every success for the future.”

Cook joined SBS in 2012 after a career in print sales at News Limited, Fairfax Media and then ACP Magazines.

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