AnalogFolk Australia has announced the appointment of Kim Le Gras as managing partner.
Le Gras brings over 20 years of experience in the marketing industry and a wealth of knowledge and expertise to the independent creative agency.
Le Gras has worked with top-tier clients such as Telstra, Suncorp, Vodafone, Woolmark, Optus, and Kellogg’s.
Matt Robinson,CEO of AnalogFolk Australia, welcomed Le Gras to the agency. He said: “We’re incredibly excited to welcome Kim to our team.
“Her proven track record in driving results for global brands and her dedication to building strong client relationships aligns perfectly with our values at AnalogFolk. We’re confident that her leadership will propel our agency forward, setting new standards of excellence for our clients and our team.”
Le Gras was also excited about her new role, and said: “I’m thrilled to be joining AnalogFolk Australia during this exciting time of growth and innovation. I look forward to contributing my experience and passion for marketing to help drive the agency’s success and deliver exceptional outcomes for our clients.”
Le Gras’ appointment comes at a pivotal moment for AnalogFolk Australia, as the agency continues to expand its presence and influence within the Australian market following a successful management buyout announced in early March.
With her extensive background in leadership, campaign management, and relationship building, Le Gras is poised to make a significant impact on the agency and its clients.
Le Gras’ appointment comes after AnalogFolk Australia announced it has been appointed the creative agency of record for Luxury Tasmanian whisky brand LARK Distilling Co., following a competitive pitch process.
The agency’s remit will include developing the brand strategy, a new creative platform, as well as advertising campaigns, content and digital experiences for the innovative and progressive whisky, including the upcoming winter limited release DARK LARK, dropping June.
See also: AnalogFolk Australia appointed the creative agency of record for LARK Distilling Co.
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Top image: Kim Le Gras