Amplify has appointed Steph Balme and Kate Boekhorst to the newly created roles of senior business directors.
Balme and Boekhorst join the global creative agency from recent lengthy stints working in the UK, and their remit will be to oversee all senior client relationships.
Balme comes from global brand experience agency Imagination in London, where she held various roles, culminating in UK business development director. She is an experienced leader in the experiential marketing and creative industry, with a particular focus on integrated B2B and B2C campaigns. She held a pivotal role at Imagination, working on accounts such as MDLBLAST and Rolls-Royce.
Before her 10-plus years in London, Balme worked for Imagination in Sydney for more than four years where she started her industry career in 2010.
Meanwhile, Boekhorst spent the past seven years at Seed, Amplify’s specialist youth creative agency, where she worked with the likes of Adobe, lululemon, New Balance, Revolut and Spotify.
Her most recent role in the UK was as business director. The New Zealand native previously worked at Colenso BBDO in Auckland and began her career at Fuse, part of Omnicom Media Group.
“It’s a delight to be able to welcome Steph and Kate into the agency during a period of exciting growth for Amplify,” Gareth Davies, managing partner at Amplify Australia, said. “Strong relationships are the foundation of Amplify’s business, which under Steph and Kate’s leadership will ensure our client service offering continues to go from strength to strength,” he added.
Balme said of her new role: “Amplify’s forward-thinking approach to brand experience is driving significant value for clients both in Australia and globally. I’m excited to be joining the team at such a pivotal time of growth. I look forward to working with the Sydney team to seize new opportunities, strengthen existing partnerships, and expand our impressive client portfolio alongside this talented group!”
“I am thrilled to be joining the Amplify team in Sydney,” Boekhorst said of her appointment. With an amazing lineup of clients who are keen to produce innovative work and push boundaries, as well as big plans for continued growth as we look ahead to 2025, it’s a really exciting time to join the agency.”
Their appointments follow a number of new business wins for the agency, including Afterpay, Netflix, Nike, and Samsung, as the agency grows its Australian and APAC operations.
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Top image: Steph Balme and Kate Boekhorst