Amplify has partnered with Design and Art Direction (D&AD) to deliver a free night school program for Sydney creatives entering the advertising, design, and creative industries.
For the third year, the global creative agency is contributing to D&AD Shift, a program to educate creative talent from untraditional pathways.
Tim Baggott, Amplify’s executive creative director, said: “As someone who took an unconventional path into a commercial creative role myself, I truly see the value in Shift as a means for creative people to foster connections and fast track their knowledge and experience of the advertising industry. Amplify is delighted to continue to support this fantastic initiative by introducing the cohort to the brand experience space.”
With D&AD Shift’s mission to #ShiftCreativity, Amplify will educate these self-taught creatives on the foundations of brand experience and experiential marketing.
The program aims to give these creatives a system to access and flourish in the commercial creative industry.
D&AD Foundation’s director Paul Drake added: “D&AD Shift’s mission is to challenge the assumption that the best creative talent can only be found within certain universities, communities and those who have privileged networks.
“Creativity thrives from diverse minds and perspectives, and the only way this can be harnessed is by agencies and brands looking beyond the traditional access routes to get in. With the continued support of our partners such as Amplify, the Shift Sydney program is connecting a growing wave of self-made creative talent to the industry.”
D&AD Shift’s program operates in six international cities – London, Sydney, New York, Berlin, Hamburg, and Sau Paulo.