Amplify will showcase top creators and industry leaders shaping the future of brand engagement on social media at The Creatorverse to SXSW Sydney on Wednesday, October 16.
The creator economy agency‘s event will bring together speakers from global brands like TikTok, PepsiCo, Telstra, Estee Lauder and Feastables to discuss the latest strategies in the creator economy.
It will also feature high-profile creators such as Georgia Productions, Kat Clark and Chebbo who will explore how brands and creators can collaborate to drive growth, build communities and navigate the fast-changing world of social media and creator marketing.
Alex Reid, co-founder and director of Amplify, said: “The universe of creators can be confusing, so we built The Creatorverse to make sense of it. It’s a place where the people shaping the industry—both brands and creators—can come together. Whether it’s learning how to stand out on platforms like TikTok or understanding how to work directly with creators, this event offers practical strategies to help brands navigate the digital landscape.”
Event highlights include a panel on how brands can develop unique voices and harness community-driven platforms like TikTok to drive viral success (How to Create Buzz on Your Social Channels), a discussion on diving into the evolving creator landscape and exploring the tools and strategies brands can use to stay ahead in the fast-paced world of content (How to Win at the Content Game).
The Creatorverse will also host a panel exploring how brands are shifting their media strategies to work directly with creators, and the growing impact of creator marketing on brand presence (Are Creators the Next Big Media Channel?), and a discussion on how creators can scale their brands while maintaining authenticity, offering practical tips on navigating everything from product development to long-term brand strategy (Selling Out: Selling Your Brand Without Losing Your Soul).
Tom Maynard, co-founder and director of Amplify, said: “Brands that are embracing creators are seeing real success in engaging audiences and driving impact. This event is about showing other brands what’s possible when they tap into the creator economy. It’s a chance to see how collaboration can transform their approach to social media and brand building.”
Amplify will host an AI-themed networking party where AI has been programmed to curate everything from the catering to conversation starters. The evening will feature food from Chebbo’s Burgers and Catherine Desserts, with entertainment by DJ Liam Conner.
“The AI after-party is a fun twist we added to spark some buzz,” Maynard added. “We thought, why not let AI plan the event? It’s a way to celebrate the future of tech – and let’s see what happens when we hand over the reins. What could possibly go wrong?”