Creator economy agency Amplify is to be enrolled as an official Creator Marketing badged partner in the TikTok Marketing Partner program.
The designation means Amplify is now a TikTok agency partner to help new brands activate on the platform. Through this partnership, Amplify’s clients will be able to access all that the TikTok Creator Marketplace – the official platform for brand and creator collaborations on TikTok – has to offer.
Brands can tap into TikTok’s first-party insights on audience demographics, growth trends, best-performing videos, and more to identify the right creators for creator and paid advertising campaigns.
It is an indication of the understanding the business has developed around TikTok, having implemented 35 campaigns to date, each using multiple creators.
Sydney-headquartered Amplify is focused on the creator ecosystem, managing a stable of APAC creators across different platforms and leveraging its production capabilities to help brands bring their campaigns and ideas to life on different social and entertainment platforms.
Alex Reid, Co-Founder of Amplify said: “Amplify joining the TikTok Marketing Partner Program is testament to the exceptional expertise when it comes to bringing brands and creators together successfully on the TikTok platform. Put simply, no-one understands creators in Australia like Amplify does.”
Tom Maynard, Co-Founder of Amplify said: “TikTok is already an unignorable platform for marketers and the best way to create engagement is by using creators – each one is like a mini media brand in themselves. Because we have such a depth of expertise we’ve been able to create more successful campaigns for brands like Amazon, Spotify and Big W than anyone else in the region.
“Everyone here is really excited to help even more brands get onboard this juggernaut and generate growth in 2023 and beyond.”
Amplify will work to help brands in their TikTok creator journey. They will implement creator solutions and work closely with brands to implement the talent side, including sourcing talent, briefing, content creation, campaign launch, and reporting.
Adrian Man, Director of Ecosystem Partnerships, APAC & MENA, TikTok said: “Creators are the lifeblood of our platform, and we’re constantly thinking of new ways to make it easy for them to connect and collaborate with brands. We’re thrilled to be integrating with an elite group of trusted partners to help brands discover and work with diverse creators who can share their message in an authentic way.”
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Top Image: Alex Reid and Tom Maynard