• Evolve unveils thefashionspot.com.au
Evolve Media has officially launched theFashionSpot (tFS) (www.thefashionspot.com.au), the web’s largest fashion-focused community and editorial site, in Australia. TheFashionSpot is housed under Evolve Media Australia’s women’s interest and family lifestyle publishing division, TotallyHer.
Chantelle Schmidt, theFashionSpot’s Australian editor, has worked across a range of fashion and celebrity magazines and will oversee local content for theFashionSpot as well as a staff of editors and contributors who will create content across beauty, fashion and social media.
TheFashionSpot provides in-depth coverage of fashion, beauty, lifestyle, and celebrity trends for an audience of 1,511,952 million unique users and 10,311,611 page impressions worldwide, and 71,693 unique users and 396,896 page impressions in Australia every month according to Google Analytics (May 2015), proving to be the ultimate spot for the fashion obsessed.
Schmidt, said: “The launch of the site in Australia allows us to combine our global expertise and resources with a local editorial voice and deep understanding of the local market.
“TheFashionSpot community is extremely passionate and knowledgeable about all aspects of the fashion industry. In the US, the forum’s 70,456 members have created 9,555,552 million posts across 150,887 different threads since the site was created in 2001.”
Evolve Media Australia’s managing director James Perry said the launch of theFashionSpot in Australia follows significant growth of the site in this market.
“We are excited to have launched theFashionSpot following successful advertising campaigns across Evolve Media’s female business unit Totallyher, resulting in clear growth and support for theFashionSpot. The launch marks another milestone in Evolve Media’s effort to establish increasingly larger local publishing offerings and further invest in local editorial and coverage. We look forward to offering advertisers both our premium marketing solutions, native and content led advertising capabilities.”
In Australia, the site has recently started producing video content including extensive coverage at this year’s Mercedes-Benz Fashion Week Australia and more recently interviews with the judges for Australia’s Next Top Model and the Sydney premiere of Mad Max: Fury Road. TheFashionSpot will explore the industry’s most compelling and controversial issues; will offer a first look at the season’s collections and trends as well as regular features like trend forecasting, shopping roundups, beauty tutorials and red carpet style.
Schmidt added, “In Australia, we will be putting more focus on local video content. TheFashionSpot Australia is always on top of prominent industry news and events. Whether it’s an interview with the Australia’s Next Top Model team, models and bloggers at fashion week or celebrities at red carpet events, theFashionSpot is there and ready for scoop that will excite our readers.”
Source: Evolve Media