Always sunny in Coogee! Emotive new appointments and internal promotions

Emotive

Al Hill and Lucy Karsai join the creative team.

The Coogee-based independent creative agency Emotive has revealed a slew of new creative hires and promotions.

Further to the appointment of Ashleigh Bruton into the newly created role of head of fame and off the back of campaigns for Google, Optus, Revlon and St Hugos, Emotive has bolstered its creative offering further with the arrival of a new creative team in Al Hill and Lucy Karsai.

Hill has worked at Example and McCann, and is a musician who has curated a decade of live music including Wu-Tang Clan, Solange, Ryuichi Sakamoto, Ice Cube, Ziggy Ramo and H.E.R during his role as senior producer of contemporary music at Sydney Opera House.

Karsai has a background spanning both traditional and innovative creative agencies, including Example, McCann, and Edelman. Her portfolio includes clients such as Coca-Cola, Mastercard, Smirnoff, PayPal, and Microsoft.

Alongside the new hires, Edward Macaulay has also been promoted to associate creative director.

Darren Wright, group creative director, Emotive said: “We don’t want to be the biggest indie in town, but we do want to be the best. That means hiring and backing smart, ambitious, interesting creatives and giving them opportunities to do the best work of their lives. Ed’s promotion is recognition of his commitment to making and taking those opportunities and I can’t wait to see what Lucy and Al are going to do.”

As well as the creative hires, Emotive has bolstered its client service offering. Andrea Dalton Doran has been promoted to client services director.

Liam Walker has also been promoted to business director, and Elisa Donato is a new hire as senior account manager.

Simon Joyce, CEO & founder, Emotive said: “We’ve had an incredible year, pushing out some of our boldest work yet. This success is a direct result of our ongoing investment in our team and our drive to further elevate our creative culture.

“These new appointments and promotions reflect that momentum and watching Andrea evolve into a powerhouse account leader and seeing Ed’s creative reach the next level has been a real highlight. Looking ahead, our ambition has never been higher, and we’re on track to make this one of our best years yet.”

Top image: Top L-R: Ed, Lucy & Al
Bottom L-R: Andrea, Liam and Elisa

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