ABC has appointed Alicia Olson-Keating to the audience and marketing team in the role of head of audience insights, commencing 5 November.
Olson-Keating brings to the ABC 28 years of experience in media research and audience understanding.
Across her distinguished career she has worked with CBS as vice president of strategic research and with Astral Media in Canada as general manager of research and marketing services.
Olson-Keating’s most recent role was as senior director of research with Bell Media, Canada’s largest media company, in a role focusing on cross-platform research and maximising audience growth.
ABC director of audience and marketing Leisa Bacon said: “I am delighted to welcome Alicia Olson-Keating to the audience and marketing team, as head of audience insights. Alicia brings a wealth of international experience, and a reputation as an industry expert in integrated audience insights.”
Olson-Keating says, “This is a very interesting and exciting time in audience measurement. I am very happy to be joining the audience and marketing team, working with the broader ABC to deepen our understanding of our audience reach and engagement in a changing media environment. It is wonderful to have this opportunity to work at the ABC.”
The role of head of audience insights replaces the role of head of audience research vacated by Lisa Walsh earlier this year.