Alchemy One and creative production house Tag have been appointed as the agency responsible for Vialto Partners’ global digital and social media initiatives.
The agencies have been engaged to deliver an integrated and streamlined end-to-end solution, connecting Vialto’s customer experiences across key aspects of campaign delivery from integrated brand strategy, social content creation, and digital activation through to advanced data analytics.
Vialto Partners is a market leader providing globally integrated solutions supporting global workforce mobility, including immigration, tax, managed services, and digital solutions.
As a trusted advisor of compliance, consulting and technology services to multinational corporations, the firm solves complex, cross-border workforce mobility challenges to ensure its clients and their employees have a consistent and compliant global mobility experience.
In May of 2022, Vialto Partners formally announced the completion of its sale from PwC to funds affiliated with Clayton, Dubilier & Rice (CD&R). The company combines the global scale and deep expertise of PwC’s mobility experts, with the agility, energy, and resources of a new company backed by CD&R.
The ambition for Vialto to accelerate growth and cement its independence required an entrepreneurial and innovative approach to how traditional agency relationships were forged. This model aims to bring a truly collaborative and agile partnership between both independent agencies, delivering a senior team of experts collectively focused on delivering a common objective.
Vialto chief marketing officer, Christine Brodeur, said: “Vialto is already establishing itself as a clear market leader, able to disrupt and transform the global mobility landscape.
“To help us maintain our market differentiation, we seek truly senior, collaborative and entrepreneurial teams that are willing to go on a journey with us, providing a strong mix of strategic thinking and excellent executional support.
“The Tag and Alchemy One teams have begun work quickly, helping Vialto refine its brand identity and developing a digital roadmap as we continue to scale across channels and markets,” Brodeur added.
It is the first time that Tag and Alchemy One have pitched and won a client together, and the relationship with Vialto will be founded on the pair’s aligned vision and values, and openness to collaboration rather than silos and complementing capabilities.
Huong Nguyen
Huong Nguyen, Alchemy One’s group business director, said: “The relationship with Vialto from the very first interaction has been open, collaborative and goal-oriented, and the opportunities for Vialto in today’s market are far-reaching as global mobility for workforces becomes the new norm.
“The working relationship with Tag has also been incredibly rewarding and positively challenging, and we’re exceptionally excited to have the opportunity to accelerate the growth of Vialto across global markets.
“Vialto is focused on engaging agency partners that can execute on a global scale, and who are aligned from a business and cultural perspective. We also had to demonstrate the capability and understanding across media channels and markets, which we were able to draw upon from previous experience with other international clients.” Nguyen added.
Jonathan Hall, business director ANZ at Tag, said: “It has been incredible to be part of Vialto’s evolution. Rarely do we have the opportunity to work with a client who has such a clear vision so early on yet is so open to challenging existing norms and pushing the boundaries to deliver truly exceptional customer experiences across channels.
“This is only the beginning, and I am excited to see the Vialto brand scale and our relationship continue to grow,” he aded.
The remit covers the end-to-end spectrum of paid and owned social and digital content and advertising and covers key global markets, including the UK, US, India, Australia, Canada and France.
The agreement is effective immediately.