Air New Zealand has taken a blockbuster approach to the annual Christmas campaign, with “The Great Christmas Chase”.
The film, which was created by Bastion Shine, is designed for digital storytelling to engage people from start to finish as the flight attendant counters flying Candy Canes, obstacles in Air New Zealand lounges, long escalator slides and a painstakingly slow car chase.
Ryan Jordan, group strategy director at Bastion Shine, emphasised the airline’s unique identity rooted in its people and their unconventional expressions of care, setting them apart in the industry: “At the heart of Air New Zealand is their people. They are the airline’s most distinctive asset, and their unconventional way of showing care is what sets them apart from other airlines.
“We wanted to demonstrate the inherent care Air New Zealanders have and show the extreme lengths they will go to ensure each, and every passenger has a great Christmas.”
Dom Antelme, executive creative director at Bastion Shine, explained the ethos behind the campaign: “The campaign leans into the action movie genre, using easter eggs from iconic films to hyperbolise the suspense and physical feats the Air New Zealander needs to overcome to save Christmas for an unsuspecting passenger.”
“The Great Christmas Chase” has been rolled out like a movie release, complete with trailers, film posters, and engaging social content guiding viewers to the full film experience.
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