Independent PR agency, Agent99, has relaunched its brand, introducing a new website and tagline: Smart Ideas with Impact.
The agency describes its rebrand as a reaffirmation of its commitment to ‘PR that Performs,’ combining traditional practices with digital measurement and tactics to enhance performance outcomes.
Sharon Zeev Poole, founder and director of Agent99, commented on the challenges faced by the PR industry in recent years.
“It’s no secret that the past number of years in the PR industry have been tumultuous,” she said.
“From the cost-of-living crisis, to changing consumer appetites and shifting marketing budgets, agencies have been feeling the whiplash.
“We’ve always had a no-nonsense approach to PR centred around driving client results, and exceeding KPIs. However, in today’s economy, we feel that it’s even more important to be able to not only deliver strong campaign results, but also tangibly measure and demonstrate the impact they are having on a client’s business. We want to help clients to not only stand out, but achieve their impact goals.”
To mark the relaunch, Agent99 will host a panel discussion on Thursday 12 September, in Sydney’s CBD: Innovation & Impact: Achieving Cut-Through in a Tough Economic Market.
The move comes as the agency announces the addition of two new clients to its health and wellness portfolio. Following competitive pitches, it has secured contracts with Bausch + Lomb, a supplier of contact lenses and lens care products, and Connect IVF, a Sydney-based fertility clinic.
“We’re thrilled to welcome Bausch + Lomb and Connect IVF into the Agent99 fold,” said Zeev Poole.
“The health space is a continuously growing sector that is gaining ground despite the economic slowdown. We can’t wait to dive in and create bespoke strategies that will truly move the dial for their brands.”
In addition to these new clients, Agent99 has expanded its partnership with ASICS. The agency will manage an earned media campaign for the sports performance brand focused on mental health in the workplace.
Long-term client Emma, a mattress brand, has also extended its engagement with Agent99, tasking the agency with content creation and key message development across its digital channels.
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Top Image: Sharon Zeev Poole
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