AFL Media gets a new boss with a brief to find new audiences

AFL Media was established in 2012, with a mandate to deliver world-class content for the AFL’s fan base.

The AFL as appointed Sarah Wyse (pictured) in the new position as head of AFL Media Network.

The role will oversee the core news, content, creative and production teams of the AFL’s news, digital and creative business – AFL Media.

AFL Media was established in 2012, with a mandate to deliver world-class content for the AFL’s fan base, partners and new audiences across the entire AFL digital network (AFL.com.au, app, social, mobile).

This new role will focus on optimising content for the elite game and growing the AFL’s engaged fan base while engineering innovative and creative ways for new audiences to experience the game into the future.

Wyse joins the team after the recent appointment of former Nike executive and Western Bulldogs CEO Dave Stevenson in the role of head of audiences, products and innovation.

Wyse started her career in London at multimedia lifestyle publisher EMAP and has been living in Australia since 2008 taking on leadership roles at ninemsn, TVN Asia, Videology and Fairfax-owned digital publisher Allure Media.

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