Audience data company Audience360 has announced an exclusive partnership with the AFL to provide trusted and valued data to the sport’s advertisers.
The partnership will see the AFL offering clients programmatic campaigns with 100% transparent data, targeting current consumers at a granular level.
Audience360 Managing Director Penny Kee said: “As the data industry continues to grow, it’s essential that advertisers are provided with full disclosure on where the data they are purchasing has come from and how it is compiled.
“By partnering with organisations like the AFL, we are able to give clients that transparency and assurance that their audiences are trusted, unlike other players in our industry who may source or infer their audiences from a number of unidentified providers.”
AFL Commercial Manager Kylie Rogers said: “Audience360 is a trusted industry leader, and this alliance is already helping out business grow while ensuring our consumers continue to be served the best and most relevant advertisements.”
Audience360’s first job with the AFL will be to showcase these new opportunities to the sport’s premium partners.
Top photo: Penny Kee and Kylie Rogers