The 2024 Advertising Capstone Challenge (ACC) has launched with TBWA\Melbourne and NAB as this year’s industry partners.
Since its inception in 2016, the Advertising Capstone Challenge has provided final-year advertising and marketing students from Australia and New Zealand with an opportunity to bridge the gap between academic learning and professional practice.
The program aims to give students a competitive edge upon graduation by offering practical experience, industry connections, and essential skills for their future careers.
Tom Dobson, acting chief marketing officer at NAB, said: “We know that behind any strong brand is strong talent. That’s why developing emerging industry peers is important to us, and why NAB is stepping in to help with practical experience and industry connections through this program. We look forward to learning from students and exploring fresh ideas that can help a brand like NAB.”
This year, participants will address real business challenges posed by NAB, developing innovative and strategic advertising campaigns in response. Finalists will present their ideas to a panel of judges from TBWA\Melbourne and NAB.
The winning team will receive mentorship from the agency and shadow leaders across its different departments.
Sarah Tukua, client partner at TBWA\Melbourne, said: “A career in advertising is incredibly rewarding. We are absolutely delighted at TBWA to be supporting this year’s Capstone Challenge, along with our wonderful client partners at NAB, to build a future generation of industry professionals.”
The student briefing will begin online on Monday 5 August with shortlisted teams pitching their campaigns to TBWA and NAB in October.
“We’re very excited to be working with both NAB and TBWA for this year’s Capstone Challenge. Truly great brands helping foster the next generation of graduates, the next disruptors,” added Swinburne Lecturer, David Reid.
The move follows the recent launch of NAB Bookkeeper, a new bookkeeping tool developed by NAB and TBWA\Melbourne. The initiative is the next step in the Wrangle Your Money platform, aimed at supporting and empowering NAB customers to make better financial decisions.
See also: Nurturing Future Talent: The Advertising Capstone Challenge
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Top image: Jade Mittermair, David Reid, Tom Dobson, and Sarah Tukua