Adshel has announced the creation of a partnerships team to create deeper engagement and help bridge the gap between media, creative and client. This team is to be headed by Melanie Lindquist in the newly created head of partnerships role.
Adshel says Lindquist’s extensive experience in strategy, integration and campaign development will bring critical understanding of client needs and key marketing challenges. Reporting to Adshel’s head of marketing, Charlotte Valente, Lindquist commenced the new role this week.
Lindquist is formerly Avalde Digital’s head of digital and marketing where she was responsible for client acquisition, retention and management of the account service delivery team. She has also formerly worked with Nine Network and Southern Cross Austereo.
Jane Bowman, an Adshel senior sales executive, has been appointed as Adshel’s first partnerships manager across automotive, retail and finance categories.