Whether it’s a childhood jingle that you can still sing word for word or a campaign that influences the way you work today, everyone has an ad that has really stuck with them.
Mediaweek has been asking the industry to take a trip down memory lane to find out all about the ads that made us.
Annie Price – ECD, Communicado
Pink Lady Lamp, Yellow Pages
The year was 1992, and I was a 21-year-old, wide-eyed junior art director and just landed my second job at George Patts. I was in complete awe of the incredible work happening around me and the creatives making it (in this case, my CD, Chris Dewey).
This spot captivated me (and still does, 32 years later). The casting, the direction, the dialogue… the beautiful subtlety of it all. The different ways the boy tries to describe the lamp and the look on his face is priceless. You can watch over and over and never get tired of it. This is ‘proper advertising’ in my opinion. The stuff that builds brands and leaves a lasting impression.
Dorian Lagarrigue – account director, Wellcom
Nestlé, Chocosui’s (Maurice, 2001)
Cheeky little advertisement for a chocolate mousse from the Nestlé brand. This kid is caught by his mum eating all the chocolate mousse, so he starts blaming his goldfish and calls the RSPCA to complain about the fish’s behaviour.
The ad ends with this timeless sentence we (French people) use everytime someone pushes the limit: “tu pousses le bouchon un peu trop loin Maurice!”
Emma Roach – client success manager, Avid Collective
Telstra – Hello Christmas
The advert that has had the most impact on me was Telstra Hello Christmas. I found the story of the little girl helping the reindeer find his way back to Santa really moving.
It was also my first Christmas in Australia and I felt incredibly lucky and grateful to be here after spending so many years dreaming about moving to Australia. So when I watched this advert, I had a sense of ‘my dreams have come true’ and I was extremely excited to spend my first Christmas in Sydney!
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Past editions of The Ads That Made Us
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Top image: Annie Price, Dorian Lagarrigue and Emma Roach