The Association for Data-Driven Marketing and Advertising (ADMA) will host a webinar featuring an expert panel on the proposed legislative changes to the Privacy Act.
ADMA will dissect what this means for the industry and the impact on how marketers can do their jobs in the future.
The free online event ‘The Privacy Act Review: Where it is at and What it Means for Marketers’ will take place on May 15, at 1 pm.
The webinar will focus on the proposed changes to the Privacy Act and what they could mean for marketers and also offer advice on how businesses can start to prepare their teams for what is to come.
In addition, the panelists will provide information on other regulatory inquiries currently underway that could impact the marketing industry.
Andrea Martens, CEO of ADMA and Sarla Fernando, head of regulatory and advocacy at ADMA, will be joined by:
• Peter Leonard – Principal & Director, Data Synergies | Chair, ADMA Regulatory & Advocacy Working Group (ARAWG)
• Lachlan Rees – Manager – Government Industry & Public Policy, Suncorp and ARAWG Member
• Kate Friedrich -Head of Legal, Cyber Data & Privacy, Qantas Group and ARAWG Member
Andrea Martens, CEO of ADMA, said: “We are thrilled to have such a distinguished group of experts on our panel for this important webinar.”
“Data privacy is a critical issue not just for marketers, but for the whole of business and we believe that this webinar will provide valuable insights and guidance for companies to prepare their teams during this important phase.”
Last month, ADMA shared its response to the Privacy Act Review and expressed its support and welcomes the Attorney-General Department’s (AGD) approach to progressing reform in a submission in response to the Report.
See also: ADMA shares its response to the Privacy Act Review
ADMA’s general position is that it has endorsed the deliberate and consultative approach in most proposals in the Report.
Some proposals have been accepted, while others have been highlighted as requiring minor amendments. However, there are proposals that need further consideration and consultation in the industry.
Among some of ADMA’s responses to the report and areas of concern include proposed new definitions for direct marketing, targeting and trading as they are too broad and allowing people to opt-out of targeted advertising.