Adidas has partnered with MTV Australia to produce MTV Fit Sessions, a miniseries featuring young inspirational Australian influencers sharing their health and fitness journeys. The series is available on MTV Fit, MTV’s digital home of health, fitness and nutrition, and will feature short highlights on-air across the network each month.
The series will provide insight into the healthy lifestyles of influencers across modelling, music and sport, including their personal tips, tricks and daily exercise routines. The series also delves into their unique stories of success, challenges and inspirations wrapped up into 3- to 4-minute raw documentary style episodes.
Thepartnership will run over 12 months with two MTV Fit Sessions episodes being produced in-house by MTVAustralia’s digital production team per month. The campaign will also be supported by monthly editorial articles alongside the videos on MTV Fit. Off the back of record-breaking growth on mtv.com.au, MTV is investing in expanding the local digital production and editorial departments to create more content, such as MTV Fit Sessions, on topics that Australian youth are passionate about.
“Our research shows us that Australian youth are more concerned with health and fitness than ever before,” said Vanessa Zuppicich, MTV Creative Director. “We’re excited to partner with Adidas and team up with Aussie influencers to provide young Australians with the education and motivation they need to stay fit and healthy.”
The 12-part series kicks off with fitness social media superstar, Kayla Itsines, and Australian athlete,Morgan Mitchell, with more to be announced throughout the year.