Former Nine director of sales for total television, Richard Hunwick is joining Adgile as its chief commercial officer.
Adgile is a TV ad measurement company founded in 2015 whose vision is ‘to democratise Total Video advertising measurement.’
Hunwick is joining its executive leadership team alongside founder and MD Shaun Lohman, chief customer officer Craig Service and COO Mark Schanzl.
Hunwick stepped down from his role at Nine after 14 years with the business. Resigning in May, he said at the time: “It’s been an amazing journey at Nine, and it’s been a privilege to lead the best sales team in the country to some incredible success, as we navigated a period of unheralded transformation from a stand alone TV business, to a digital first, multi-platform, content company.”
“Over the last six months, I’ve been thinking about all we’ve achieved, my own future and what opportunities lie ahead. Whilst it was a tough decision to walk away from a business that’s primed for growth in an Olympic year, it’s also the most exciting time I can remember in the media industry.”
Hunwick joined Nine in December 2010 as director of sales in Brisbane, then was promoted to national director of sales for television and radio through to his current role.
In November 2023, Omnicom Media Group Australia (OMGA) extended its commercial partnership with Adgile.
OMGA introduced a third-party quality assurance against every VOD campaign for all clients, in what the holding company called “an industry-first move”.
Alex Pacey, OMGA chief product officer, said Adgile’s capability to benchmark a wide range of metrics empowers clients to generate insights at an impression level, addressing VOD quality issues immediately.
“The ongoing proliferation of consumer eyeballs onto all available screens is self-evident in Australia. Brand dollars are following. The mandate for Omnicom agencies is to ensure we can provide market-leading, tech agnostic, transparent view of where those dollars are going and where the ads are appearing.
“The opportunity to bring Adgile tech and measurement capabilities within our existing agencies processes gives OMG clients a clear market advantage.”
See also: Omnicom Media Group Australia extends commercial partnership with Adgile