Radio Ratings, GfK Survey 7, 2019
• Hold the front page – Nova overtakes Mix and #1 overall
• Nova’s Kate, Tim and Marty dominate drive with massive 16.4%
UP: Nova 91.9 +0.7
DOWN: Mix 102.3 -0.4
Nova 91.9 12.0% (11.3%)
In surveys two and three of 2016, Nova managed to outrate Mix 103.2, but since then it has been well in the station’s shadow. That changed this survey with Nova slipping in front by the slimmest possible margin. Afternoon and drive were behind the growth with the former on 12.5% (+1.3) and the latter on 16.4% (+1.7). Breakfast is being hosted by Jarrod Walsh until Triple M’s Ben and Liam arrive early in 2020. Drive with Kate, Tim and Marty jumped 1.7 to 16.4%. Station cume lifted a little to widen the gap between Nova and Mix.
Mix 102.3 11.9% (12.3%)
This is the station’s lowest share since 2017. Breakfast was down 0.5 to 11.5% which is the second-lowest share in the past two years, with Jodie away on maternity leave.
Fiveaa 10.3% (10.0%)
A mid-year recovery has continued with share staying above 10%. David Penberthy and Will Goodings saw breakfast share lift 0.6 to 12.7% and they still have the #1 commercial breakfast show.
5MMM 9.7% (10.0%)
The station dropped 0.3, but they are still above the numbers recorded in the first five surveys of this year. Breakfast with Roo and Ditts was on 10.0%, which is also better than most of their shares in the past 12 months.
Hit 107 9.6% (9.4%)
Equal second-best result for the station this year. Breakfast with Bec and Cosi dropped slightly to 8.7%, but share is still amongst the station’s best in the past couple of years.
Cruise 1323 9.4% (9.2%)
This is the station’s best this year, but not quite as good as the 10%+ shares the station enjoyed in the final two surveys last year. Breakfast was on 6.8% which is the second lowest share this year after 2019 started on 5.9%.
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